With the beginning of the brand new faculty time period, there are lots of completely different PR avenues so that you can enterprise down.
Listed below are 5 key press launch concepts to assist together with your advertising and marketing technique.
College clothes, equipment and merchandise
Mother and father will likely be replenishing their kids’s faculty inventory in preparation for the brand new faculty time period. Now is a superb time to get your model identify out to oldsters who’ve left their procuring till later.
Have you ever just lately launched a brand new assortment of college backpacks or have any two-for-one promotions on faculty sportswear? Do you will have a stationery enterprise? Be sure you point out any new launches, releases and promotions in a press launch. Ask the titles that you just’re focusing on in the event that they’re doing any product round-ups.
Wholesome faculty lunches
Dietary well being for kids in a rising concern. One of many key challenges is making wholesome meals attention-grabbing, thrilling and attractive in order that kids can keep a nutritious food plan.
This might current a chance if your enterprise advocates wholesome faculty lunches. You may promote a brand new kitchen gadget to make fruit and veg extra attention-grabbing in packed lunches or launch wholesome snacks for fogeys to present their kids.
What’s extra, the variety of vegan and vegetarians throughout the UK has elevated, so this can be a nice probability to inform your viewers about new merchandise you’ve launched.
Bullying, well being and wellbeing
Bullying amongst younger folks will all the time be a delicate matter. Nevertheless, you could possibly support younger folks in making certain that their psychological well being and wellbeing is cared for.
Your corporation might act an authoritative voice on bullying inside faculties. Are they as conscious and inclusive as they need to be? Point out any campaigns or actions you run to assist younger folks socialise and cope with bullying.
Placements and work expertise
Work expertise is integral to a pupil’s profession. It helps them to ascertain themselves of their chosen path and work out what they might and wouldn’t take pleasure in.
Concentrate on any staff doing placements or work expertise inside your personal organisation. See in the event that they’d be as much as write an article or do an interview about how they’re settling in. Ask them why they suppose extra kids are prioritising work expertise and apprenticeships over going to school. It might make an attention-grabbing case research for a broader article on the subject.
Working with faculties
If your enterprise is related with faculties or the training sector – even when it’s by a partnership or by distributing a service – have a take into consideration how one can hyperlink this to an attention-grabbing story on your goal publication. It’s clever to start out with what’s taking place within the information in addition to ongoing points throughout the training sector.
The beginning of the brand new faculty time period is a busy time for fogeys, kids and companies. You’ll discover quite a bit within the ‘again to high school’ sphere to hyperlink to your enterprise. Pinpoint an angle to make it stand out within the media and ship that press launch.
Simran Ghata-Aura is the media relations officer at Journolink.
Colleges not getting ready kids for contemporary collaborative working